2 December 2009 / SEO
Last 26th of October I started an experimento to test how PDF documents are crawled and indexed by search engines. In particular, I was curios to understand the following things about PDF documents: Does Microsoft Word® headers (normally used into a professional document) make a difference? How much the Keyword Density in the document impact on...
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18 November 2009 / SEO
In a recent interview, Google's Engineer Matt Cutts told how the search engine is going to rank web sites in the future, in particular he has hinted that ranking would somehow be affected by the loading time taken by a website. So SEO won't be the only "trick" on which a web site can rely; magic will be now diverted to different factors such as...
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28 October 2009 / SEO
There is one common thing that link web 2.0 users: the necessity to take part of this new fantastic world contributing to it, inserting web pages, picture, documents, comments and so on. So, it's not rare to see emerging web sites containing tons of new material rather than a forum at the top of the SERPs. And it's not rare to see different type...
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26 October 2009 / SEO
Since the recent interest by Google (in particular with its Quick View functionality) and other search engines to different document types than a standard HTML web page, I was curious to understand how a well optimized PDF document could have more chances to succeed in indexing rather than one made without respecting any sort of optimisation. The...
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2 October 2009 / SEO
Along the past few months Google seems to have been very productive about testing visual improvement while returning their SERPs: Underlined links, breadcrumbs, snippets ... Google team is always at work, but the question is, how this visual result improvement can really change something? And how do they really track the results of their tests if...
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21 September 2009 / SEO
Looking for a specific time frame result set has probably been one of the most ambitious tasks that Google users ever attempted.And that's the reason why internet users continue to spend more and more of their online time using social networks. They are interested in friend, partner … more in general relationship with which share everything,...
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