Global Head of Tech SEO

As a member of the L’Oréal corporate (CDMO team), I’m accompanying the business in executing its digital plans and supervising the technical aspects of the world’s biggest Website Factory (WSF).
With the direct support of 2 consultants, I’m cascading the best SEO practices to the local the country managers of 470+ websites, thus ensuring the technical efficiency and the requirements adherence for proper crawlability, indexability and rankability of brands like L’Oreal Paris, Garnier, La Roche-Posay, Vichy, etc. A similar - more business-oriented - approach is adopted for the website masters.

Part of the role also requires the refinement of the SEO Governance & SEO project management processes, dealing with any Tech SEO work, including creating guidelines and operative approaches to avoid common mistakes and improving the execution with economies of scale.
I’m also consulting the business on creating innovative projects that marry up Machine Learning and SEO to transform the company’s digital marketing landscape.

Global Technical SEO Manager

Reporting to the Head of SEO, I’m looking after the Technical SEO foundation for a multilingual website across 42 markets, with a particular focus on the EMEA ones.

Some of the activities undertaken included:

• Supported the business in preparing the foundation for a fully responsive mobile-first website concept
• Coordinated with the development team and PMs to prioritise the development pipeline
• Supported the Head of SEO in defining the strategy to increase both the online visibility and revenues
• Assisted with reinforcing the Italian market content proposition

Head of SEO, Analytics and B2C Growth

With a fixed-term contract, I was engaged for building the SEO foundations of the new Evensi platform, whilst maintaining and developing the SEO program for the from existing website.

Took the lead of the Google Analytics and Google Tag Manager platforms enforcing a data-driven and decision-making process based on data insight analysis and visualisation whilst coming up with interesting and actionable stories.

Supporting the B2B team for:

• Devising on customer base engagements strategies;
• Managing the online sales conversation with corporate clients;

Project Management - The Basics for Success

Successfully completed 8 hours courses on Project Management thus acquiring the essential elements of Project Management and Team Leadership.

[ See Certificate ]

SEO Technical Specialist / Growth Hacker

Devising strategies to boost online visibility and organic traffic, using a closed loop methodology to ensure constant deliverables and while monitoring results to proactively recommend customers.

Main services:

• Websites in-depth analysis offering thorough audits (e.g. technical, keyword, backlink review, competitors)
• Collate SEO plans that fits in multichannel strategies;
• Support technical implementation for the given recommendations;

Growth Hacker

A cross-functional role in a vibrant food related SAAS start-up where testing and learning were constantly blended with the aim to grow the business.

Part of the product management team, I provided tactical support in a number of domains including SEO, Social Media, Email marketing and conversion optimisation.

Responsibilities:

• Improving the company brand awareness
• Increase conversions
• Grow both the customers and the consumer base using techniques that can scale with minimal efforts
• SEO optimising company’s websites
• Think new thoughts and try new things

Head of SEO

As Head of SEO, I orchestrated customers’ SEO strategies, met clients and supported the business development while looking after the department profitability.

For about a year, I run the SEO department as a one man band, to later build a team of 5.

Diploma in Digital Marketing

Completed a course that gave me the skills to plan, manage and evaluate digital marketing campaigns across a variety of digital channels (e.g. social media, search marketing, email, affiliate and more), obtaining a worldwide qualification and confidence on how to integrate those learnings in different domains.

Senior Search Engineer

Reporting to the SEO Team Leader, I supported blue-chip customers like AXA IM, Sky UK, Voicenet Solutions and Borro completing SEO audits and discussing the implementation strategies face-to-face with the clients.

Operational Director

Joined as a Front-End Web Designer. Being one of the most technical people, with a passion for product development, I introduced cost effective SEO and PPC campaigns as part of the offering.

With the joining of two new members, I was later promoted to a team leader.

In June 2003, although still involved with hands-on projects, I got promoted to Operational Director and got in charge of:

• Creating and implementing policies and procedures to ensure the business could achieve and exceed the objectives;
• Day to day managements of clients and contracts
• Contribute to the development of the company’s strategy
• Ensuring staff were motivated and trained appropriately

Front End Web Designer - Webmaster

As a freelancer, I was in charge of re-designing a brand new version of the institutional website whilst ensuring content migration from the old platform.