Hello!
I'm Andrea Moro
Senior Technical SEO
Web Analytics, UX and CRO Professional
About me
I'm a certified Digital Marketing and Search Engines Technical Specialist.
With 18 years of experience in the digital ecosystem both on client-side and agency-side, my T-shaped knowledge spans into areas like SEO, Web Analytics, UX and CRO (Conversion rate optimisation).
I have a genuine passion for everything web and mobile, and I'm confident in things like coding and designing websites (I did the first one in 1994 using Windows Notepad only).
Highly organised and detail-oriented, with a predisposition for project management, over time I had a chance to collaborate with important EMEA brands like Burberry, Microsoft, Axa, Exxon Mobil, as well as with SMEs operating in different domains like food, tourism, insurance, financial, health, and software.
SEO, CRO, UX
Executing web page and landing page optimisation for both SEO and PPC, improving on-page and off-page factors;
Bespoken and natural link building acquisition to increase company reputation and brand awareness;
Social media channels management;
Web analytics platform management and analysis to monitor the incoming traffic and customers’ journey. I’m using the most common software on the market like Google Analytics, Omniture and WebTrends;
Activate and run small PPC campaigns;
Social media campaign optimisation (SMO)
WEB
HTML and CSS coding (W3C compliant);
Javascript / AJAX coding skills (use of existing frameworks or code new functionalities);
Design wireframes and prototypes to facilitate sites re-design or enabling A/B tests;
Basilar web-site mock-up with Adobe Photoshop or Illustrator (both Windows and Mac);
IIS and Apache Web Servers Administration Knowledge
CMS content management skills (WordPress and Drupal);
SSG (Static Site Generators) like MiddleMan, Pelican, etc.;
Other IT knowledge
HTML and CSS coding (W3C compliant);
Javascript / AJAX coding skills (use of existing frameworks or code new functionalities);
Design wireframes and prototypes to facilitate sites re-design or enabling A/B tests;
Basilar web-site mock-up with Adobe Photoshop or Illustrator (both Windows and Mac);
IIS and Apache Web Servers Administration Knowledge
CMS content management skills (WordPress and Drupal);
SSG (Static Site Generators) like MiddleMan, Pelican, etc.;