Webspam is junk you see in search results when websites try to cheat their way into higher positions in search results or otherwise violate search engine quality guidelines.
We have seen a growth of spam in recent months (years?), and progress have been doing since a long time, with Panda resulting to be the top of cliff in terms of experiments and improvements.
However, we all know that spammers and cheaters are always at work to adopt subtle and more complex systems every day. That’s why manual assessment and reporting are always required.
To make our life easier, Google recently revamped their spam report page – which for the occasion has been provided with a nice URL too – offering a better granularity of the type of spam you want to report.
What is my point here?
Frankly, it’s quite rare for normal users to spend their time to report spam. If you would probably ask them what spam is, maybe they can give you an answer, but if you ask them if they are really bothered too much to spend some time to report it, they will probably find the idea ridiculous.
The hard task to hunt down some evil paid linkers has been left to the webmaster and SEOers community, but it’s an extremely hard task and every help is always appreciated. Just be sure to connect to this page while being connected to your Google Account.
If you are not so happy to fill in details in a form, and you are using Chrome, you can always consider helping the rest of the world by using the Chrome Webspam Report Extension.
Don’t expect Google to take actions immediately. They won’t. What they normally do is to collect feedbacks to find out a common pattern and create an automatic rule to be applied on a large basis.