15 February 2010 / DIGITAL MARKETING
As of today, I started working in a media agency in London, a BIG worldwide media agency. In all honesty, I would have never imagined this to become possible, but that is what I was pursuing with my relocation to the UK: an interesting job opportunity. At lunch time I met some of my new colleagues working with digital signate and offline...
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12 February 2010 / SEO
Later on 20th of January (or something like that), YouTube launched a fascinating experiment, introducing new video format for supported browsers, which rely on new HTML5 syntax. It appears that the new standard, under development since 2007 (first draft was in 2008), is part of it. Ok, it may be too earlier, but considering all the new browsers...
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8 January 2010 / SEO
One of the SEO theories is around Google being able to interprest plain text URL in the content as proper URL. The theory was so awkward to a point Matt Cutts, the Google Search Engineer, made a video about that. Why bother about plain text URL? Why bothering about plain text URL if even Matt Cutts said they are not counted as a signal nor as a...
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7 December 2009 / TIPS
A couple of years ago, after switching to a Mac and bought immediately Apple "Office Solution" - declared as the best on the market - I sooner realized that it was a real mess incompatible solution for a guy coming from a Windows world. Office 2008 Mac At those time, I was having just one personal Mac, so I didn't experience any problem,...
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2 December 2009 / SEO
Last 26th of October I started an experimento to test how PDF documents are crawled and indexed by search engines. In particular, I was curios to understand the following things about PDF documents: Does Microsoft Word® headers (normally used into a professional document) make a difference? How much the Keyword Density in the document impact on...
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18 November 2009 / SEO
In a recent interview, Google's Engineer Matt Cutts told how the search engine is going to rank web sites in the future, in particular he has hinted that ranking would somehow be affected by the loading time taken by a website. So SEO won't be the only "trick" on which a web site can rely; magic will be now diverted to different factors such as...
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