7 October 2020 / DIGITAL MARKETING
As human beings and web consumers, we are exposed to a huge amount of information daily. Our brains are bombarded with so much content that it can be difficult to compartmentalise. What's worth absorbing and what isn't? When producing original content, it's therefore important following a certain structure that will help plan and organise it in...
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13 August 2011 / DIGITAL MARKETING
LinkedIn, a social network with more than 100 million members, is a very successful social network for its gender. Unlike Facebook, it charges for its services, such as the ability to connect easily with potential business contacts or employers; it also makes money from selling adverts on the site, and from charging recruiters who want easy access...
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1 July 2011 / DIGITAL MARKETING
This doesn’t sound a SEO news, but as a matter of fact it affects the SEO sector. Also, as sometimes it happens, this is still a Googleexperiment, therefore, it has not been deployed to all, so there are chances you can’t see it. Google has confirmed with Search Engine Watch that they are testing a new feature in AdWords that will display a click...
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28 March 2011 / DIGITAL MARKETING
On the 5th April 2008, Google introduced a highly controversial policy change removing trademark protection from brands. The same rule has been applied one month later also into UK. What it have meant in practice Prior to the decision, trademark holders could appeal to Google about ads driven by their brand names to have them removed. The...
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24 February 2011 / DIGITAL MARKETING
Managing a PPC campaign could be sometimes a pain, especially if you need to make adjustments on a daily basis to make your bids more competitive or deactivate some keywords that you are aware are not performing at a particular day time. So far, all this action was confined to manual actions, and everybody who works into the PPC and Search Engine...
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9 December 2010 / DIGITAL MARKETING
In Italy we have a common way to say: Christmas with your relatives, Easter with whoever you want. And as we are nearly to the Christmas time, good habits will require me to go home for holiday. However, this year to avoid being robbed by RyanAir and their expensive extra luggage tariffs, I decided to send gifts using an express courier, which...
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